Watford, United Kingdom

Kartikeya Roy — Entrepreneur & Property Investor

Founder of the Crusader Group — Properties, Softwares & Retails

Building businesses across property, technology, and lifestyle brands — with purpose.

About

About Kartikeya

Kartikeya is an entrepreneur, property investor, and founder building businesses across property, technology, and consumer brands.

Prior to becoming a full-time entrepreneur, he spent nearly two decades in banking and technology, leading large-scale regulatory, transformation, and technology programmes for global financial institutions. This experience provided a strong foundation in strategic planning, risk management, business analysis, stakeholder engagement, and business growth.

Through Crusader Properties, he acquires, develops, and manages property investments using a range of strategies including Buy-to-Let, BRRR, Rent-to-Rent, Serviced Accommodation, and other creative investment structures. His focus is on identifying opportunities, creating value, and delivering sustainable long-term returns.

Through Crusader Softwares, he works on the development of technology solutions that solve real-world challenges within the property sector. This includes property investment analysis tools, deal sourcing platforms, and StayRelay, a booking relay network designed to help serviced accommodation operators maximise occupancy and recover otherwise lost revenue opportunities.

Through Crusader Retails, he is building consumer-focused brands with an emphasis on quality, sustainability, and long-term brand value. Current brands include Vrinaya and Orivani, with a focus on creating products that combine purpose, customer experience, and commercial scalability.

Kartikeya enjoys working with investors, business partners, and entrepreneurs who share a long-term mindset and a commitment to building sustainable businesses. His approach combines analytical decision-making, disciplined risk management, and a focus on creating assets and businesses that generate lasting value.

His goal is simple: to build and grow businesses that create wealth, opportunity, and freedom while delivering genuine value to customers, partners, and investors.

Brand Presence

A more personal side of the brand

A selection of the strongest images currently shared — balancing credibility, approachability, and real-world presence across events, workshops, and networking.

Kartikeya Roy speaking at a live property event panel in front of an audience

Speaking & insight

Sharing ideas in the room with investors, operators, and founders.

Portrait of Kartikeya Roy smiling at a property networking event

Approachable leadership

A candid event portrait that adds warmth and personality to the brand.

Kartikeya Roy presenting during a workshop session alongside another speaker

On stage

A workshop moment that reinforces credibility, teaching, and presence.

Kartikeya Roy in the City of London with the Gherkin and historic finance district buildings behind him

In the City

On the ground in the City of London — the home of UK property and finance.

Ventures

The Crusader Group

Three businesses, one vision — property, technology and lifestyle brands built with purpose.

Official emblem of Crusader Properties

Crusader Properties

Crusader Properties is a UK-based property business focused on creating smart, practical property solutions for landlords, investors, homeowners and accommodation partners. The business works across property investment, serviced accommodation, rent-to-rent, corporate lets and creative property strategies.

At its heart, Crusader Properties is about finding opportunities, solving problems and creating win-win outcomes — whether that means helping a landlord secure stable rental income, supporting investors with better property returns, or providing high-quality accommodation for professionals, contractors and relocating guests.

Smart solutions for every property journey.

Official emblem of Crusader Softwares

Crusader Softwares

Crusader Softwares builds practical digital tools for the property and accommodation sector. The focus is on creating simple, useful software that helps property investors, serviced accommodation operators and business owners make better decisions, save time and operate with more confidence.

Its projects include tools such as property deal analysis platforms, booking relay systems and AI-supported solutions designed to remove guesswork from business decisions. Crusader Softwares combines real property experience with modern technology to build products that solve real-world problems.

Software built by property people, for property people.

Official emblem of Crusader Retails

Crusader Retails

Crusader Retails is the retail and consumer brand umbrella behind lifestyle-led product businesses such as Vrinaya and Orivani. It brings together thoughtful, meaningful products across areas such as fragrance, spiritual lifestyle, jewellery, accessories and everyday gifting.

The focus of Crusader Retails is to create brands with story, beauty and emotional connection — products that feel personal, purposeful and rooted in culture, elegance and conscious living.

Meaningful lifestyle brands with soul, story and style.

Vision

One Vision, Three Directions

Together, Crusader Properties, Crusader Softwares and Crusader Retails represent three sides of the same vision: property, technology and lifestyle brands built with purpose.

Through Crusader Properties, the focus is on creating value in the UK property market. Through Crusader Softwares, the aim is to build tools that make property and business decisions smarter. Through Crusader Retails, the vision expands into meaningful consumer brands that connect with people on a personal level.

At the centre of all three is a simple idea: build practical, thoughtful and scalable businesses that solve real problems, create value and grow with purpose.

FAQ

Frequently Asked Questions

Contact

Get in Touch

Open to conversations with investors, business partners, and entrepreneurs building with a long-term mindset.