Watford, United Kingdom

Kartikeya Roy

Founder of the Crusader Group

Building businesses in property, technology & consumer brands.

About

About Kartikeya

Kartikeya is an entrepreneur, property investor, and founder building businesses across property, technology, and consumer brands.

Prior to becoming a full-time entrepreneur, he spent nearly two decades in banking and technology, leading large-scale regulatory, transformation, and technology programmes for global financial institutions.

Through Crusader Properties, Crusader Softwares, and Crusader Retails, he builds and grows businesses that create lasting value for customers, partners, and investors.

His goal is simple: to build and grow businesses that create wealth, opportunity, and freedom while delivering genuine value.

Brand Presence

A more personal side of the brand

A selection of moments — balancing credibility, approachability, and real-world presence across events, workshops, and networking.

Speaking & insight

Sharing ideas in the room with investors, operators, and founders.

Approachable leadership

A candid event portrait that adds warmth and personality to the brand.

On stage

A workshop moment that reinforces credibility, teaching, and presence.

In the City

On the ground in the City of London — the home of UK property and finance.

Ventures

The Crusader Group

Three businesses, one vision — property, technology and lifestyle brands built with purpose.

Crusader Properties

Crusader Properties is a UK-based property business focused on creating smart, practical property solutions for landlords, investors, homeowners and accommodation partners. The business works across property investment, serviced accommodation, rent-to-rent, corporate lets and creative property strategies.

At its heart, Crusader Properties is about finding opportunities, solving problems and creating win-win outcomes — whether that means helping a landlord secure stable rental income, supporting investors with better property returns, or providing high-quality accommodation for professionals, contractors and relocating guests.

“Smart solutions for every property journey.”

Crusader Softwares

Crusader Softwares builds practical digital tools for the property and accommodation sector. The focus is on creating simple, useful software that helps property investors, serviced accommodation operators and business owners make better decisions, save time and operate with more confidence.

Its projects include tools such as property deal analysis platforms, booking relay systems and AI-supported solutions designed to remove guesswork from business decisions. Crusader Softwares combines real property experience with modern technology to build products that solve real-world problems.

“Software built by property people, for property people.”

Crusader Retails

Crusader Retails brings together lifestyle-led brands focused on quality, meaning and everyday enjoyment. From fragrance and spiritual living to jewellery and accessories, the goal is to create products that feel personal, thoughtful and enduring. Each brand is built with an emphasis on craftsmanship, customer experience and long-term brand value.

Rather than following short-term trends, Crusader Retails focuses on products that combine beauty, purpose and authenticity... creating meaningful connections between brands and the people who use them.

“Meaningful lifestyle brands with soul, story and style.”

Vision

One Vision, Three Directions

Together, Crusader Properties, Crusader Softwares and Crusader Retails represent three sides of the same vision: property, technology and lifestyle brands built with purpose.

Through Crusader Properties, the focus is on creating value in the UK property market. Through Crusader Softwares, the aim is to build tools that make property and business decisions smarter. Through Crusader Retails, the vision expands into meaningful consumer brands that connect with people on a personal level.

At the centre of all three is a simple idea: build practical, thoughtful and scalable businesses that solve real problems, create value and grow with purpose.